Kendall Jenner to pay $90,000 in settlement for advertising the infamous Fyre festival to her Millions of Instagram followers in 2017
According to a bankruptcy court filing, Influencer Kendall Jenner has agreed to pay a $90,000 settlement fee for her part in promoting Fyre Festival on Instagram to her 85 Million followers in 2017.
Jenner, was paid $275,000 to endorse the fraudulent music festival was not the only one, celebrities and models including Bella Hadid, Emily Ratajkowski and Alessandra Ambrosio amongst others also posted about the failed music event.
Kendall was sued in U.S. Bankruptcy Court in New York in August 2019 by Gregory Messer, who argued that Jenner failed to disclose to her 85 million Instagram followers that she would be paid for advertising the Fyre Festival and that she ensued the festival “would be filled with famous models on an ‘exotic private island with first-class culinary experiences and a luxury atmosphere.'”
Messer also alleged that Jenner “intentionally” misinformed the public by claiming that her brother-in-law, Kanye West, would be performing at the event, after she tweeted, “So hyped to announce my G.O.O.D. Music Family as the first headliners for @fyrefestival.”
At least 14 other lawsuits have been filed against major talent agencies representing artists who were advertised to perform at the event. The money recouped in settlements will repay investors, who put $26 Million into the failed festival.
Many Fyre Festival attendees Told reporters they are yet to receive a refund for the tickets they purchased two years after the fraudulent festival.
Fyre Festival, which was the subject of two documentaries Fyre and Fyre Fraud show the founders Billy McFarland and Ja Rule sell it as a luxury musical festival that would make Coachella look like child’s play. Tickets to the event were sold to attendees at up to $100,000, Yet once attendees arrived on the island the reality of the event started sinking in with many dubbing it an “Absolute disaster” within minutes of arriving.
Jenner, in an interview with The New York Times about her involvement with the festival stated “You get reached out to by people, whether it be to promote or help or whatever, and you never know how these things are going to turn out, sometimes it’s a risk,” and “I definitely do as much research as I can, but sometimes there isn’t much research you can do because it’s a starting brand and you kind of have to have faith in it and hope it will work out the way people say it will.”
The failure of the festival outlined the warped perception that can be conjured up and marketed as a magical and luxurious experience with no evidence or very little to no credibility, and although Fyre didn’t become the ‘most famous music festival’ it did become the most infamous.
Fyre Festival founder Billy McFarland pleaded guilty to two counts of wire fraud and is serving six years incarcerated at FCI Elkton, in Lisbon, Ohio.